Work/Lufthansa

Experiential / Film

Lufthansa
NYC VR Experience

An immersive New York experience that brings Lufthansa’s world of travel to life through virtual reality.

ClientLufthansa
FormatExperiential / Film
SectorTravel + immersive experience
StudioKB Media

The work

One idea.
Carried all the way.

01 / The brief

Capture Lufthansa’s NYC virtual reality experience in a film that makes the activation clear, immediate and inviting for audiences beyond the event.

02 / The approach

We built the story around participation—showing the physical experience, the technology and the audience response together so viewers can understand both the idea and its impact.

03 / Scope
  • Experience film
  • On-location production
  • Editorial
  • Post-production
Lufthansa NYC virtual reality brand experience
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