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Work/Natural Light

Campaign / Film + Photo

Natural Light
Da Vinci of Debt

A campaign story built around an impossible-to-ignore installation—and the very real weight of student debt.

ClientNatural Light
FormatCampaign / Film + Photo
SectorConsumer brands
StudioKB Media

The work

One idea.
Carried all the way.

01 / The brief

Capture the scale, craft and cultural point of view of Natural Light’s Da Vinci of Debt in a way that could live beyond the installation itself.

02 / The approach

We focused on the contrast at the heart of the idea: a visually spectacular work made from an uncomfortable financial reality. Film and photography give the campaign a lasting visual record while keeping the human stakes in view.

03 / Scope
  • Campaign film
  • Photography
  • Editorial
  • Post-production

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01/09

Da Vinci of Debt diplomas suspended around a chandelier in Grand Central Terminal
Full-height view of the Da Vinci of Debt installation and its spiral of suspended diplomas
Close view of a framed diploma suspended within the Da Vinci of Debt installation
Stacks of framed diplomas beneath the Da Vinci of Debt installation
Framed diplomas stacked at the base of the Da Vinci of Debt artwork
Suspended diplomas arranged around an ornate Grand Central chandelier
Angled detail of framed diplomas suspended in the Da Vinci of Debt installation
Natural Light branding embossed on a white diploma frame within the installation
Centered overhead view through the spiral of diplomas in Da Vinci of Debt

Explore the expertise

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