Create a film around New Era’s NBA Draft activation that connects product, athlete personality and the energy surrounding the event.
Branded Content / Film
New Era × NBA
Draft Night
Branded content from one of basketball’s biggest nights—captured with the pace and personality of the moment.
ClientNew Era × NBA
FormatBranded Content / Film
SectorSports + consumer
StudioKB Media
The work
One idea.
Carried all the way.
A nimble crew followed the interactions as they unfolded, prioritizing candid performance and the details that made the New Era presence feel native to Draft Night.
- Branded content
- Event production
- Editorial
- Post-production
Future of Work